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Rovio’s rollicking Angry Birds redux gets an all-encompasing campaign including a prequel game, augmented reality features, and more!

May 2nd, 2016

The Angry Birds movie is being flung into theaters in just a few weeks, but the fun is already in full swing with Angry Birds Action. An evolved marketing movement, Action arrives first in the form of a prequel game designed to set up the film and act as a hub for BirdCodes, which can be found throughout the Angry Birds Movie’s merch and promo materials. The codes can be scanned via the Angry Birds Action game, and they unlock everything from AR content to a post-credits scene you won’t want to miss. See the launch trailer for yourself over at Variety, and start snapping up those codes!

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